Bypassing gender codes and stereotypes, advertising expert Maud Schock's (ex-TBWA) new agency offers an innovative work approach: open, human and hybrid. Presented as a platform, entrenous gathers tailor-made teams bringing together experts from all backgrounds to meet the client's precise needs. The agency called for an identity reflecting the strength of blends and the creativity emerging from contrasts. entrenous’s brand identity is therefore both strong and sensitive, radical and flexible. This equilibrium and versatility is reflected across all communication tools, from the website to social media image.