Prime Libre is decked out in the colors of China and magnificent feathers for the Year of the Rooster. The animation visual of the campaign masterfully plays with the animal's feathering, using the brand's iconic aesthetic codes of symmetry, abstraction and exaggeration. To celebrate the event, the Prisme is adorned in a sober and elegant deep red leather with a gold finish. The campaign was published in China in magazines and on out-of-home media.